Wednesday, March 31, 2010

Marketing simplified

A Professor at one of the IIMs was explaining marketing concepts to  the Students:

  1.. You see a gorgeous girl at a party. You go up to  her and say: "I am very rich.
  "Marry me!" - That's Direct Marketing"

  2.. You're at a party with a bunch of friends and see a  gorgeous girl. One of your friends goes up to her and  pointing at you says: "He's very rich.
  "Marry him." -That's Advertising"

  3.. You see a gorgeous girl at a party. You go up to  her and get her telephone number. The next day, you  call and say: "Hi, I'm very rich.
  "Marry me - That's Telemarketing"

  4.. You're at a party and see gorgeous girl. You get up  and straighten your tie, you
  walk up to her and pour her a drink, you open the door (of the  car)for her,
  pick up her bag after she drops it, offer her ride and  then say:"By the way, I'm rich. Will you
  "Marry Me?" - That's Public Relations"

  5.. You're at a party and see gorgeous girl. She walks  up to you and says:"You are very rich!
  "Can you marry  me?" - That's Brand Recognition"

  6.. You see a gorgeous girl at a party. You go up to  her and say: "I am very rich. Marry me!"
  She gives you a nice hard slap on your face. -
  "That's Customer Feedback"

  7.. You see a gorgeous girl at a party. You go up to  her and say: "I am very rich. Marry me!" And she  introduces you to her husband. -
  "That's demand and supply gap"

  8.. You see a gorgeous girl at a party. You go up to  her and before you say anything, another person come  and tell her: "I'm rich. Will you marry me?" and she  goes with him -
  "That's competition eating into your market share"

  9. You see a gorgeous girl at a party. You go up to  her and before you say: "I'm rich, Marry me!" your  wife arrives. -
  "That's restriction for entering new markets"


-Ratankumar

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